3. What kind of media institutions would distribute your media product and why?

Our film has been greatly inspired by ‘Confessions of a Shopaholic.’ This movie is a big budget Hollywood film and is a Jerry Bruckheimer Films and is distributed by Touchstone Pictures. Touchstone Pictures was established in 1984, and is one of several alternate film labels of The Walt Disney Company. The company typically distributes more mature themes than those that are released under the Walt Disney Pictures banner. Our film however is going to be of a much lower budget therefore we can’t expect such a huge and well-known company to distribute our film. After doing research we have decided that Working Title would be a much more appropriate distribution company to distribute our film.

Working Title is a British film production company in London and produces films with lower budgets. Bridget Jones Diary and Wild Child are examples of films by Working Title and also they are of similar genre to our film. We believe Working Title would be the most interested in distributing our film.

Also we have decided to distribute our movie via social networking sites such as Facebook. This is because the main target audience film is teenagers and young adults and our specific age range regular ly use Facebook. This is ideal to spread trailers and news on our movie.