5. How would you attract/address your audience?

The genre of the opening sequence is a romantic comedy and we used varied methods to portray this genre. Firstly we deliberately targeted the film at a specific age range, which are females 15-25. We then chose the title to be ‘In your dreams.’ We brainstormed a few possible titles and we chose this because it relates to the target audience and the genre of the film.

There are quite a few aspects in this opening sequence that relates to the target audience. Females can relate to the opening scene of our movie as some women aspire to be independent and also women enjoy spending a lot of money on shopping for themselves.

At the beginning of the film, we start by showing different shop windows and brands. This gives a clear indication of what the film is based around. The mise en scene is particularly important in attracting the audience. We filmed mainly around town that shows the theme of shopping and most females enjoy shopping. We used many long shots and close ups whilst the female protagonist is in town. This was done to show off the female’s clothes and hair and make up. The protagonist was appealing and attractive so she could relate to other females of a similar age.

We also filmed in a bedroom, the bedroom is important because it’s a personal space in which many women spend a lot of their time. We also had naturalist bright lighting to replicate a Hollywood type of film. Luckily on the days we were filming the weather was dry and sunny. Also in our opening sequence, we used upbeat music to ensure that the viewer knows from the very beginning what genre the film is.