4. Who would be the audience for your media product?

The main audience for our media product is teenage girls and young female adults. We have specially chosen this target audience because the protagonist is a female and the movie is based around her life and the troubles she faces through her addiction of shopping. However men may also be able to relate to the comedy element of the film too.

The genre is a romantic comedy and we have decided to rate it as PG as ‘Confessions of a Shopaholic’ is a similar genre to our movie. PG means Parental Guidance, which means that some of the elements in the film may not be appropriate for all audiences and it is up to the parents whether they let their child watch it.

We think our film can only be shown at chain cinemas because we have taken inspiration from many Hollywood films and programmes such as Mean Girls, 90210 and Desperate Housewives as we intend our opening scene to look glamorous like Hollywood films and dramas. Moreover our target audience is more likely to visit a chain cinema than an independent cinema, as any young teenager does not often visit an independent cinema. We would also want our film to be enjoyed by both an American and British audience.